Match on Main Grant for Small Business

Downtown Charlevoix 2019 030

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Program Description

“Match on Main” is a reimbursement grant program, provided by the Michigan Economic Development Corporation, for small businesses located in Select or Master level Michigan Main Street communities.

Small businesses are the cornerstone of Michigan Main Street Communities. Many small businesses have difficulty gaining access to capital. Match on Main will provide a unique opportunity for new and expanding businesses located in Main Street districts. This grant program will provide funding to Select or Master level Michigan Main Street programs to support small business owners as they explore ways to improve the interior space.

Program Goals

The goal of Match on Main is threefold:
1) to strengthen small business through working with the local Main Street program and through consulting with the Small Business Development Center thus making the business more sustainable for the long term,
2) to reactivate underutilized and vacant commercial space in MMS districts, and
3) to grow the Community’s entrepreneurial ecosystem by supporting place-based businesses that fit within the Main Street Program’s strategy and priorities.

Eligible Applicants

Select or Master level Michigan Main Street programs, in conjunction with eligible businesses seeking support are able to apply for Match on Main. The local Main Street program must be in good standing with Michigan Main Street and RRC. The Match on Main program is seeking to support locally owned and operated, non-franchise, businesses located in or looking to establish themselves in a Main Street district. This includes new businesses, businesses relocating to the district, or businesses currently located in the district who are expanding their business by stimulating underutilized or vacant space within buildings.

Grant Program Outline

Once a business has been identified with potential project activities that fit within the Match on Main program, the local Main Street program may begin to complete the application. Applications may be submitted for project activities directly related to the following tracks. The potential project activities for the business may fall within Track 2 “Interior Renovations” OR Track 3, “Working Capital,” but not both, based on their needs. In addition to applying to Track 2 or 3, the project activities may also include a request for Track 1, “Technical Assistance (Interior design and layout),” to help identify design and layout needs of the interior space. Applying to Track 1 first is not required to apply for Track 2 or 3 and an applicant could apply to Track 1 exclusively.

Track 1 – Technical Assistance (Interior design and layout)
• New or expanding businesses may identify project activities requested for technical assistance that will provide conceptual renderings of the interior floor plan, merchandise layout, and interior design concepts.
• Grant award is up to $5,000.
• Business must provide a 10 percent cash match.
Track 2 – Interior Renovations
• New or expanding businesses may identify project activities for interior building renovations, furniture and fixtures, permanent equipment, and/or code compliance.
• Businesses that are considered “expanding” are activating new floor space outside of their current footprint. Expanding businesses may also identify project activities for interior building renovations, furniture and fixtures, permanent equipment, and/or code compliance.
• Grant award is up to $25,000 per business.
• Business must provide a 10 percent cash match.
• Business must provide detailed sources and uses for planned activities. Quotes from contractors, builders, and equipment must be included.
Track 3 – Working Capital
• New or expanding businesses may identify project activities for working capital. Examples of eligible working capital include: purchase of a point of sale system, marketing expenses, or inventory of retail goods. Activities not eligible under working capital include: employee wages or benefits, rent, mortgage payments, utilities, machine leases, vehicle leases, taxes and insurance, professional fees, credit card processing fees and other soft costs.
• Businesses that are considered “expanding” are activating new floor space outside of their current footprint.
• Grant award is up to $25,000 per business.
• Business must provide 10 percent cash match.
• Business must provide detailed sources and uses for planned activities.

To Apply: Connect with your local Main Street Director to discuss project

The business will set up a meeting with their local Main Street Director to discuss the proposed business expansion plans or desired new business plans. This will include discussion of location, project overview, and summary of business. Together the business and Main Street Director will review the Match on Main application, eligible activities and overall fit for the Match on Main grant opportunity.

Please contact Lindsey Dotson by calling 231-547-3257 or emailing lindseyd@charlevoixmi.gov.